Demerits of Advertising Essay Example for Free

Demerits of Advertising Essay Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messagesModern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Type Demerits1 Demerits of Advertising (Objections) Various objections against it may be listed as follows: 1. Economic Objections a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure. b) It forces people to desire and buy goods, which, in fact, are not within their means.  c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay. d) Advertising results in monopoly. The consumer becomes a slave to a particular brand. 2. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers. 3. Ethical Objections a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. Type Demerits 2 These are the disadvantages of advertising: Increases the cost: It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Misleads the public: It misleads the public by giving false statements about the product. (It may be true in some cases but majority of advertisers know the value of honest statements.) Creates a dissatisfaction: It creates tastes and desires for some people whose income may not allow them to buy. Such people feel dissatisfied. Creates a monopoly: It increases monopolistic trend. Due to advertisement some manufacturers create monopoly in industry and thus reduce healthy competition. It becomes difficult for new firms to enter the field. Creates the confusion: It creates the possibility of wrong purchases. Being impressed by the advertisement, in some cases, a person is not able to purchase the commodity, which he actually wants to purchase. Encourages luxury: This encourages luxury. Mostly the commodities related to comforts and luxuries are advertised, for example, cigarettes, cosmetic goods and etc. due to advertisement of cigarettes several persons start smoking cigarettes, which becomes habit. Reduces cleanliness: It reduces cleanliness. Large number of posters and writings on the walls are used for advertisement. This makes the roads and the walls of the houses look dirty. Thus, it reduces the natural beauty. Causes wastage: It is a cause of wastage of natural resources. As a results of advertisement, style and fashion change quickly. It makes the goods out of fashion.

Performance Measurements Essay Example for Free

Performance Measurements Essay Performance measurements are used to characterize and define performance in a project. They are used to track and manage progress toward achieving specific project goals. Performance measurements help determine how decision-making processes of a project led to its success or failure, understanding these can help organizations make future improvements. It is a project managers responsibility to measure performance based on the triple constraints of time, budget, and quality of a project. There are many performance measurements a project manager can use based on the type of project at hand, this paper compares and contrasts the following measurements * Earned Value * Customer Satisfaction * Requirements Performance Earned Value Earned Value measures work performed in terms of schedule and budget of a project. It helps identify schedule and budget mishaps in all areas of a project. Earned Value is an approach where you monitor the project plan, actual work, and work-completed value to see if a project is on track. Earned Value shows how much of the budget and time should have been spent, with regard to the amount of work done so far (Haughey, 2013). It measures current performance in a project, which helps project managers determine what the future performance will be. Using earned value, project managers can determine how much work is completed vs. , how much was expected to be completed at a certain point in a project. Based on the earned value, project managers can make changes to the way the project is progressing in terms of specific tasks, schedule, and budget to bring it back on track for successful completion. Earned Value provides the project manager with an objective way of measuring performance and predicting future outcomes. This can enable him or her to report progress with greater confidence and highlight any overrun earlier. This in turn, enables the management team to make cost and time allocation decisions earlier than would otherwise be the case (Haughey, 2013). Customer Satisfaction Customer satisfaction is a performance measure that determines if customer expectations are being met. At the end of a project, customer satisfaction is what determines if a project was a success or a failure. Project-driven organizations must consider customer satisfaction as a critical success factor. Organizations that deliver projects that disregard customer needs create negative experiences and ultimately cause huge problems for the organization (Karim, 2012). Project managers must make sure customer expectations and requirements are in line with the project continually during the life of a project. Following are some of the steps he or she can take to ensure customer satisfaction * Balance customer needs with companys customer service needs. Make sure customer requirements are deliverable and clearly communicate those that arent. * Gather continual feedback from customers to measure their satisfaction and improve current processes. * Customer satisfaction should be given as much importance as time, budget, and quality in project. * Include and inform customers when any changes are made in a project. * Effective communication between the customer and Project manager, and between the project manager and project team is very important. Requirements performance Meeting requirements is a key factor in measuring project performance. It is important to make sure that the right requirements have been gathered, and they are detailed as clearly as possible. Requirements in a project can be both functional and non-functional. If a project is meeting all of its requirements, it can be a key factor that indicates if it will be a successful one. To measure this factor you need to develop measures of fit, which means the solution completely satisfies the requirement. A requirements performance index can measure the degree to which project results meet requirements Fit criteria are usually derived some time after the requirement description is first written (Pennypacker, n. d. ). In conclusion, there are many ways to measure project performance and each project has its unique set of performance measurements. Performance measurements are important to track the progress of a project and to make sure the project is on target. Performance measurements are used to monitor and control a project to ensure its successful completion.

Terrestrial Digital Broadcasting Convergence and Implication

Terrestrial Digital Broadcasting Convergence and Implication Reza Tadayoni*, Knud Erik Skouby Center for Tele-Information, Technical University of Denmark, Building 371, DK-2800 Lyngby, Denmark Abstract This paper is a contribution to the development of analyses of the process of converging media and to the  clarification of the regulatory implications of this process. It is generally agreed that the process of  convergence between telecommunications, IT and broadcasting through its technological, organisational,  and market/service aspects has far-reaching inßuence on the sectors involved and on future socio-economic  settings. The paper explores the preparation for introduction of terrestrial digital television in Denmark as an  aspect in the general process of convergence. The explorative analysis establishes an understanding of the  technological issues and drivers in the development, which in interaction shape a digital distribution  structure that is a concrete part of convergence. Based on this understanding, a model à  the OSA-model à  is  suggested for the techno-economic structure of distribution of terrestrial digital TV. The model is used to  dis cuss market prospects and regulatory implications, as these are derived from the interplay of traditional  areas of regulation in the three sectors and areas emerging as candidates for regulatory activity based on their  functionality. The discussion of the process of introduction of terrestrial digital TV in Denmark thus provides  a general analysis of convergence and its regulatory implications. ( 1999 Elsevier Science Ltd. All rights  reserved. Keywords: Terrestrial digital broadcasting; Convergence; DAB; DVB 1. Introduction During the past few decades the communication landscape has been subject to radical changes. Traditionally, communication has been divided in three sectors à  telecommunication, broadcasting  and information technology (IT) à  which cover di ¤erent communication applications. The sectoral  0308-5961/99/$ à  see front matter ( 1999 Elsevier Science Ltd. All rights reserved. PII: S 0 3 0 8 5 9 6 1 ( 9 8 ) 0 0 0 8 6 X 1 This work is a result of participating in two Danish research projects: Service development, Internationalisation and Competences (SIC) project. Distributed Multi Media (DMM) project. 2DAB and DVB is used for digital audio broadcasting and digital video broadcasting, respectively, without reference  to the speciÞc European technologies/protocols-agreements using DAB and DVB as brand names.   Division has been based not only on di ¤erent technologies being used in the di ¤erent sectors but it  has also evolved in close interplay between political-regulatory interventions, economic considerations  and technological characteristics. Understanding the di ¤erent aspects of regulation in the information age requires a solid  understanding of the development in the communication landscape as well as of the ongoing  process of convergence between the traditionally separate forms of communication and of the  Ãƒâ€information fusionÕ. Technological speciÞcity has not been determining for sectoral division and is  not determining for the convergence process but it has been a vital factor in this process. Technological innovations like digitalisation, audio and video coding technologies, computerisation  and broadband infrastructures à  such as cable and satellite networks à  make service  provision across the sectoral boundaries possible. This also imposes new political and regulatory  challenges and makes re-thinking and re-designs of the existing regulatory framework for communication  a necessity. This paper1 discusses digital broadcasting as an instance in the convergence process where this is  seen as a process with technological, economic/structural and regulatory aspects. Within digital  broadcasting a focused area namely the terrestrial digital broadcasting in Denmark will be studied  in details. Broadcasting is quickly moving into the era of digitalisation as digital audio broadcasting  (DAB)2 and digital video broadcasting (DVB) to replace traditional analogue broadcasting  technologies. Full digitalisation of the whole production chain, from recording and editing over  transmission media to receivers in the end usersÕ homes, will be a reality in 10 to 15 years. This is  a challenging and extensive change that will face broadcasters, politicians and regulators in the  coming years. The main political and economic focus is generally on DVB and the transition has  already started in some European countries, most notably the UK and Sweden. For users, DAB/DVB will o ¤er many advantages over analogue broadcasting, such as better  technical quality, more programs and services on a given set of frequencies, and the option of  multimedia and interactive services. This development is an expression of converging media:  DAB/DVB will integrate elements from several di ¤erent media, computers, telecommunications  and broadcasting. The shift to digital broadcasting is not simple, however, as it introduces a range  of interrelated political, economic and technical challenges. Some of these challenges are speciÞc to  the mode of distribution à  satellite, cable or terrestrial with the latter having special problems and  potentials. As the basic technologies are now ready, solutions to two sets of regulatory issues are pertinent  for the development and di ¤usion of terrestrial DVB. One set of issues is related to the concept of  Public Service Broadcasters. In almost all countries, cultural policy considerations have given  rise to privileges and obligations for a few broadcasters.

A Struggling Economy: Jamaica and U.S. Relations Essay -- Essays Paper

A Struggling Economy: Jamaica and U.S. Relations Introduction: In â€Å"Jamaica : a guide to the people, politics, and culture† Marcel Bayer asserts that almost every country in the Caribbean since colonialism has been affected, in one way or another, by the rule of the United States. According to Bayer, the United States’ influence on the Caribbean has been perpetuated by four American interests: 1) the encouragement of trade, 2) the protection of U.S. investments, 3)the formation of alliances to prevent intervention and 4) the promotion of regional support for U.S. international goals (Bayer, 39). In alignment with Bayer’s statement, many historians, politicians and economists alike have traced the history of the United States in the Postcolonial Caribbean and have shown how U.S. affairs through trade and policy have differed from island to island. For instance, due to the fear of communist expansion, the United States has invested a considerable amount of time and energy in countries, like Jamaica, that have seemingly sh adowed Cuba’s â€Å"oppressive† government. As a result, this paper will provide a historical examination of how Jamaica’s economy has been influenced by U.S. relations during the postcolonial era. Within this essay, I will address the following sectors: agriculture, manufacturing, emigration, textile and entertainment. In addition, to further my analysis of Jamaica’s devastating economy, I have also included responses from three Jamaican members of Stanford’s Caribbean Student Association (CSA). To protect my informants’ right to confidentiality, I will not include their names in this essay. Yet, before addressing this topic any further, I will now give a brief overview of Jamaica’s history of colonization, i... ...ersity of California, Los Angeles, 1979. Reckford, Mike. â€Å"White Reggae: Cultural Dilution in the Record Industry.† Popular Music and Society. Spring 2000. Rodriguez, Clara E. â€Å"The Shifting Color Line† Changing Race: Latinos, the Census, and the History of Ethnicity in the United States. New York: New York University Press, 2000. Self, Sayida. â€Å"Rastafari: An Ethos of Black Resistance.† (Ecology and the Conservation of Natural Resources, 3) Last Modified Friday, 12-Dec-2003 01:57:47 CST http://www.utm.edu/departments/ed/cece/ecology/Q4.shtml World-Aluminium.Org Home of the International Aluminium Institute. ***http://www.world-aluminium.org/production/index.html World-Aluminium.Org Home of the International Aluminium Institute. http://www.world-aluminium.org/environment/economic.html Self, Sayida. â€Å"Rastafari: An Ethos of Black Resistance.†

Beware Of Television :: essays research papers

Beware of Television It is considered that one of the greatest inventions of the twentieth century—the television—completely changed the way of a person's life. Television has brought into every home a lot of information and easy-to-reach entertainment. Is its influence on the personality, family, or children positive only or is there another side of the coin? Yes, there is. A negative one. The effect of television depends not only on the content of its programs, but there are more general aspects of influence of TV viewing on intellectual activity. To make sure of that we need to look scrupulously at every aspect of this phenomenon in general, not emphasizing on the quality and content of its production.   Ã‚  Ã‚  Ã‚  Ã‚  An abundance of information pouring into a person's consciousness at a fast pace does not allow him to analyze and comprehend it properly. For example, let us make a comparison between reading and viewing. The pace of reading, clearly, depends entirely upon the reader. He may read as slowly or as rapidly as he can or wishes to read. If he does not understand something, he may stop and reread it, or go in search of elucidation before continuing. The reader can accelerate his pace when the material is easy or less than interesting, and slow down when it is difficult or enthralling. He can put down the book for a few moments and cope with his emotions without fear of losing anything. Unlike reading, the pace of the television experience cannot be controlled by the viewer; he cannot slow down a delightful program or speed up a dreary one. The images move too quickly. He cannot use his own imagination to invest the people and events portrayed on the screen with the per sonal meanings that would help him understand and resolve relationships and conflicts in his own life; he is under the power of the show creators' imagination. He becomes a passive consumer of the TV production; like drugs or alcohol, the television experience allows the participant to blot out the real world and enter into a pleasurable and passive mental state. Like an addict, he puts off other activities to spend hour after hour watching TV and finds television almost irresistible.   Ã‚  Ã‚  Ã‚  Ã‚  Television affects family life. In the early sixties almost each magazine articles about television was accompanied by a photograph or illustration showing a family cozily sitting together before the television set: Dad with his arm around Mom's shoulder, children sitting around the parents.

Colonialism and Imperialism in Heart of Darkness Essay -- Heart Darkne

Imperialism Exposed in Conrad's Heart of Darkness  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conrad's "Heart of Darkness" is, as Edward Said says, a story about European "acts of imperial mastery" (1503)-its methods, and the effects it has on human nature-and it is presumable that Conrad incorporates much of his own experience in the Congo and his opinions about imperialism into the story, as another recent critic also suggests: "he seems to approve of Marlow," the narrator (Achebe 1492). These revelations of the author are conveyed to the reader through Marlow's observations, descriptions, reactions, and statements. While "Heart of Darkness" is at times very critical of European imperialism, that criticism for the most part is directed at the false idealistic claims made about the enterprise and the inefficient and savage methods employed by the Belgians; the book does not question imperialism when undertaken competently, particularly by the British. The opening discussion in "Heart of Darkness" between Marlow and his friends, is about an idealistic imperialism of conquerors, especially English, who were "bearers of a spark from the sacred fire"-the fire of civilization (1428). Marlow once too had "tingled with enthusiasm" at the thought of imperialism, as his friends do during their recollection of the past, but that was before his experience in the Congo, where he uncovers the crudeness of the Belgians. Imperialism, to Marlow, is not alw... ...tional support he has for his country. Marlow's idea that the English are capable of competently approaching imperialism has no supportive evidence. In any case, the savage and inefficient methods of the Belgians prove that the idealistic claims of European imperialism are far from true. In this, it is likely that Conrad's experience in the Congo changed his outlook on imperialism, just as it did Marlow. Works Cited Barnet, Sylvan, et al. An Introduction to Literature. 11th ed. NY: Longman, 1997. Conrad, Joseph. "Heart of Darkness." Barnet 1426. Achebe, Chinua. "An Image of Africa: Racism in Conrad's 'Heart of Darkness.'" Barnet 1489. Said, Edward W. "The Imperial Attitude." Barnet 1502.

Lifestyle Choices Limit Good Health

The Scottish diet has been identified as particularly poor, it is high in salt, sugar and fat, and low in fresh fruit and vegetables. Neither women nor men meet the recommended levels of exercise; only 33% of women and 45% of men meet the recommended levels Of exercise. It is therefore not surprising that 59% of Scottish women and 69% or Scottish men are overweight and it is also not surprising that Scotland suffers from very high levels of weigh- related health problems, from diabetes to cancer.This suggests that the choices that we make about what we eat are impacting on the nation's health to a great degree. In addition, habits such as smoking certainly do have a connection with ill health. Smoking is a known cause of 25 serious diseases, including lung cancer, heart disease and respiratory problems. One in every four Scottish people will die from smoking related causes. It is therefore clear that the 23% of Scottish people who smoke are putting both their own health and others ar ound them in danger.Although all individuals have the ability to make healthy choices some of us are more likely to live healthy lifestyles than others. It can be cheap to live healthily – buying fruit or going for a walk – but for those in poverty, who are less likely to do so due to solicitation, knowledge, motivation or time. For instance, in Scotland least deprived areas, 1 1% of people smoke. In the most deprived areas, 40% of people smoke. Consequently, there are higher rates of lung cancer, heart disease, and low birth-weight babies in the most deprived areas of Scotland than in the least deprived areas.However, it is too simple to blame the poor for causing their own ill health through â€Å"bad choices†. For instance, Dry Harry Burns has spoken of the biology of poverty. In which he has argued that infants born into deprivation are exposed to the great stress, which has a lasting effect on the brain and body and leaved them more vulnerable to ease in la ter life. This has contributed to an astonishing 28 year male life expectancy gap between Gallon in Glasgow and the wealthy suburb of Leonie.Therefore, the health gap between rich and poor cannot be explained by lifestyle alone and we must take into account the wider effects of poverty on health. As a final point, other factors that are unrelated to lifestyle can also limit good health. Certain illnesses can be passed on in the genes. F-or instance, it is believed that 60% of cancers are linked to family history. However, few illnesses are purely hereditary and even those who carry a emetic Rick can lessen their risk of falling ill by making good lifestyle choices.For example, strokes do run in families, but it is said that 25% of them could have been prevented by doing regular daily exercise, such as walking. Therefore, lifestyles can still have an impact in the case of hereditary illnesses and is an important factor. In conclusion, while lifestyle factors do impact on health, the causes of ill health are more complex. Ill health is most usually the result of a combination of genes, environment and lifestyle factors and it is therefore too simple to say lifestyle is the main cause of ill health.