Dominos Pizza Essay Example for Free

half masks pizza pie Essay dominos Pizza UK ILR plc P arent phoner listed on the AIM. dominos Pizza Group Ltd Runs dominoes Pizza in the UK and Ireland, holds the exclusive licence license to own, operate and franchise the dominoes brand. Dominos Corporate Team Based at Milton Keynes, comprising over 200 employees. The lead Team Responsible for strategic decision-making. Marketing Understanding customers needs and publicising the Dominos brand. Developing new products and use of technology. Food Service Manufacturing mellifluous pizza booty and sourcing fresh ingredients. Buying in or inventing equipment. Information Technology Technology and e-commerce activities. Property Acquires store premises, oversees planning permission applications and refurbishes stores. Flawless Execution Not a form of capital punishment Actually, Dominos training and operations, including career development and store check activities. Finance Organises pay for franchisees, as well a s overseeing cashflow, budget planning, sales and purchase ledgers, payroll, accounts and credit services What is its mission statement?Exceptional People On A Mission To Be The Best Pizza actors line Company In The World. This is part of Dominos Vision and Guiding Principles including these statements * We Demand Integrity * Our People Come First. * We Take Great Care Of Our Customers. * We Make utter(a) 10 Pizzas Every Day. * We Operate With Smart Hustle and Positive Energy Source Dominos Pizza Web site What is their field of operation? Dominos Pizza The UK pizza sales talk and takeaway market. This market was estimated to be worth nearly ?450 accountinal in 2000. What are their main products? Pizzas and other home delivery fast foods. Our Unique Products Reasons why we guarantee youll love our Hot Wow Pizzas 1. Our biles Our world famous Classic Hand Tossed and New York crusts are hand stretched from fresh dough 2. Our Sauces Dominos Signature Sauce Made from fresh vine-r ipened tomatoes Top Secret Sauce An aromatic blend of creamy, garish flavors with an unmistakable ail zest Spicy Sambal Sauce For those who like a bit of spice in their life3. Our Cheese we use generous amounts of nose candy% mozzarella cheese 4. Our Toppings We net all our pizzas with only the highest quality meats and the freshest ingredients 5. Finally, all our pizzas are made fresh as soon as you place your order What are their main brands? The Domino name carries the companys main brand as market leader in its field of operation. The companys logo is a distinctive part of the care brand. The three dots domino image comes from the founders idea that originally he would open three stores.Dominos HeatWave delivery bags, introduced into the UK in 2000, contain a patented disc that is pre-heated electrically. The companys use of this basis is used as a marketing tool in its cable and satellite TV advertising. Where is their head office? The companys UK headquarters are atLasb orough Road,Kingston,Milton Keynes. MK10 0AB. UK. When did the company start? The business was founded in the USA in 1960 by Tom Monaghan, who ran the business until retiring in 1998, when he sold the company for $1billion.By use the concept of franchising where other people are encouraged to invest money to open their own pizza store, Dominos quickly expanded to the point where it is the worlds magnanimousst pizza delivery company and the eighth largest fast food brand. In 2002 there was a total of more(prenominal) than(prenominal) than 7000 stores in 64 markets worldwide, employing over 250 000 staff and involving more than 2000 franchises. Dominos started trading in the UK in 1985 with a store in Luton. In 2002 there were over 200 stores in the UK and the Republic of Ireland. Who are its shareholders?Dominos Pizza UK IRL plc is quoted on the Alternative Investment Market of the London Stock Exchange (symbol DOM). Who are their major competitors? The UK pizza delivery and ta keaway market consists of many another(prenominal) small businesses and the big three firms Perfect Pizza, with over 200 outlets, Pizza Hut which has 170 restaurants and overly delivers and Dominos. In Britain, pizzas are delivered by restaurants and a large range of outlets that also sell other food, like burgers and kebabs. It is estimated that there are as many as 4,000 pizza delivery companies. A look at a key feature of Dominos business.The Future Foundation Report (2003) was commissioned by Dominos Pizza to analyse the social, economic, demographic and technological factors plausibly to impact on the UK pizza delivery and takeaway market for the remainder of this decade. The following are some of the key points raised by the report deficiency of time the interrogation points that, on average, adults in the UK eat out and/or eat delivered/take-away meals around 80 times a year. The Foundation looks at the impact of starking up time normally spent on preparing food at ho me, as creating a time oasis.Higher levels of disposable income reliable disposable household income is expected to increase by nearly 12% over the next five years resulting in more opportunity for expenditure on home delivered food. Demographic change over a twenty to thirty year period, the numbers of older people will continue to increase. The research suggests that firms in the home delivery market can benefit from this by building and keeping brand loyalty amongst a generation of people who go grown up as pizza consumers and whose incomes and affluence are likely to grow.In gibeition, there is expected to be a decline in the conventional family structure, which coupled with increasingly individualised tastes, will result in fewer formal family meals at home. Leisure activities the next decade will see more choice of a greater range of leisure activities. The research suggests that spending on home-delivered food and take-aways will continue increasing by 2. 5% a year on average during the next five years. Technology In the short term, (the five years from the date of the report), more people will restrain access to interactive technologies, up from.70% today to 90%, and the number of broadband users will rise. These people will become better at and more confident approximately e-commerce and buying food online. The report indicates that home food delivery firms already active in this area are likely to be especially successful. What is the companys vision for growth? The company has a 20% share of the UK pizza delivery and takeaway market. This market was estimated to be worth nearly ? 450 million in 2000. At present, 20 percent of all pizzas consumed are delivered. This figure is expected to increase to 40 percent.Home delivery flat makes up 70% of the total take-away and home delivered food sector, up from 62% in 1997. The Future Foundations report (see The Business section of this case study) estimates that the UKs home delivery pizza marke t will more than double by 2010 to approximately ? 800 million. Dominos believe that their business model and brand strength place them well to intercept this growth. Fast growth in franchised stores is planned, coupled with more aggressive marketing including terrestrial TV advertising and local store initiatives What is their indemnity on ensuring topper quality product?Dominos HeatWave delivery bags contain a patented disc that is pre-heated electrically. This innovation, combined with the bags 3M rationalizesulate lining and water-repellent nylon exterior, keeps the pizza hot during delivery. Pizza encase plays an important part in ensuring the quality of the product on which the success of the business is based. Retaining heat and dispersing steam are the chief features of Dominos pizza packaging. Dominos training and operations, including career development and store check activities, through its Flawless Executions department, is another important element of the companys quality management.Packaging and the environment is clearly also a concern of Dominos. They state that more than 80% of the corrugated board used in their pizza boxes is made from recycled paper. The remainder is sourced from sustainable forests. The company encourages its customers to recycle their box packaging. The packaging for a pizza plays an important part in the marketing of the business it carries the companys distinctive logo, and it also carries the product on which the success of the business is based. Protecting the product, retaining heat and dispersing steam are the chief functional features of Dominos pizza packaging.What sort of people work for the firm? Think about the symbol of person who wants to become a Dominos franchisee. What qualities do you think potential franchisees should have? What are the risks and what are the potential benefits? Do they have an equal opportunities policy? Yes. Dominos Pizza state that they are committed to the development of posit ive policies to promote equality of opportunity in employment. They aim to ensure that no line of business applicant or employee receives less favourable treatment on the grounds of sex, marital status, race, colour, creed, ethnic origin, sexual orientation, religious beliefs, age or disability.By how lots has their workforce grown over recent years? In both 2001 and 2002 Dominos opened more than 225 new stores. Running each store takes a team of about 25 people. Team member numbers should therefore have risen significantly over this period. How are their employees motivated? Employees (or team members, as Dominos term them) are motivated and trained to offer high standards of customer service. Franchisees and their staff teams have access to training programmes and can attend incorporated events in the UK and abroad.An awards system operates and some Dominos team members go on to buy their own franchise. It costs a fee of around ? 160 000 for the obligation to open your own Domi nos Pizza store. This sum buys a fully-fitted store and enables the franchisee to use the company brand image, ingredients, recipes, marketing materials and packaging. The company does offer a finance service for franchisees. Can I have some information about product development? The company has developed or invented many of the systems and pieces of equipment that are now used as standard by the industry.Examples of these include * Dominos HeatWave delivery bags, introduced into the UK in 2000, contain a patented disc that is pre-heated electrically. This innovation, combined with the bags 3M Thinsulate lining and water-repellent nylon exterior, keeps the pizza hot during delivery. * Nationwide service system through Internet and interactive TV ordering. What is their brand positioning? Dominos calculate that their brand sensory faculty is 81% and that this is partly as a result of their sponsorship of The Simpsons, and also their marketing of the launch of their HeatWave heated d elivery system.Can you instal me some information about a recent marketing campaign? Dominos nationwide service system through Internet and interactive TV ordering is beginning to show results, with its e-commerce net sales increasing by over 25% in the six months to July 2002, totalling ? 1. 9 million. The company believe that their continued sponsorship of The Simpsons on the Sky TV service and increased advertising on cable and satellite channels gives them an unchallenged position at the forefront of delivered food by e-commerce. DOMINOS MALAYSIA astir(predicate) US Dominos Malaysia Milestoness and Achievements.1997 Tom Monaghan, the founder of Dominos Pizza Inc, officially launched Dominos Pizza Malaysia in September 1997. 1998 The Crunchy Thin Crust pizza was introduced storewide. Dominos Malaysias commissary was recognized in the Annual Dominos International Audit as the Best Commissary in Asia Pacific. Dominos Malaysia embarks on its first club programme, the Dominos Po ints for Pizza Programme in support of education. Dominos partners in this 6-month programme were Hewlett Packard and Insoft. Dominos Malaysia holds the first Fastest Pizza Maker Competition.1999 Launch of Dominos delivery number 1300-888-333 In December, Dominos expanded its operations to the state of Johor with the first step of 3 stores concurrently. Dominos Malaysia embarks on another 6-month good-will campaign and aid two charitable homes, Rumah Ozanam and Montfort Boys Town through the Dominos Community Support Programme by raising a total of RM20,000 for both homes. Keeping true(a) to their commitment to work and road safety, Dominos Malaysia organized the first Dominos Safety Rodeo to instill sound driving habits and knowledge in their delivery.riders. Tan Sri Dato leeward Lam Thye, Chairman of NIOSH officiated the event. The Dominos Millennium Gold Card launched in November. The card offers a Buy 1 Free 1 privilege. 2000 Launch of our first pasta-based side item, Spaghe tti Chicken Bolognese Launch of our first dessert side item, Dominos Premium Ice Cream, available in Chocolate and Vanilla flavors. 2 uniquely Malaysian pizza flavors, Spicy Sambal and Flaming Tuna were introduced featuring a sambal sauce in place of tomato pizza sauce.2001 In July Dominos opens Gurney Plaza in The Pearl of the Orient, Penang. A second dessert was added to the local menu with the introduction of CinnaStix a tasty dessert treat of cinnamon bread sticks. The latest oven-hot paladin Chicken Lasagna is introduced. 2002 Banana Kaya Dessert, a delectable offering of kaya, banana slices and icing sugar on a pizza crust, is introduced. A product uniquely Malaysian. 2003 Dominos launches Malaysias first fastfood on line ordering portal (recognized by the Malaysian Book of Records).2004 Double Decker Crust is launched a base of 2 Crunchy Thin Crust with a layer of creamy cheddar cheese sauce sandwiched inbetween. 2005 Dominos partners with Dato George Ting resulting in rapid store expansion. Dominos arrives in Seremban with the opening of its Yam Tuan store. 2006 Dominos opens its second store in Penang, Taman Inderawasih Prai. Syed Zubair Abdul Hamid, a Dominos pizza employee sets a new record for Fastest Pizza Maker, making 3 Large pizzas in 69 seconds. (Recognized by the Malaysian Book of Records).2007 Dominos celebrates its 10 Year Anniversary. 2008 Dominos Express Card was launched in January, replacing the Millenium Goldcard, this card offers a Buy 1 Pizza Free 1 pizza privilege. The New York crust was introduced to the Malaysian market. This featured the very first extra-large 15-inch pizza by an international franchise pizza brand in Malaysia. 2009 Dominos launched its Incredible Meals from RM10 per person. The Terminate Your Hunger campaign brought Dominos the Terminator franchise together, a first of its kind collaboration for Dominos.RM40,000 was raised for Hope Worldwide Malaysias Food for the Poor program through out charity screenin g of Terminator Salvation movie. Our Unique Products Reasons why we guarantee youll love our Hot Wow Pizzas 1. Our Crusts Our world famous Classic Hand Tossed and New York crusts are hand stretched from fresh dough 2. Our Sauces Dominos Signature Sauce Made from fresh vine-ripened tomatoes Top Secret Sauce An aromatic blend of creamy, cheesy flavors with an unmistakable garlic zest Spicy Sambal Sauce For those who like a bit of spice in their life 3.Our Cheese we use generous amounts of 100% mozzarella cheese 4. Our Toppings We top all our pizzas with only the highest quality meats and the freshest ingredients 5. Finally, all our pizzas are made fresh as soon as you place your order Our undertakes As the Pizza Delivery Experts what do we offer? Everytime you order Dominos, we guarantee you can expect hot, fresh great tasting pizzas on time. 30-Minutes Delivery Guarantee Dominos is the only pizza company that guarantees your order will arrive within 30 minutes or well give you a free Regular Pizza voucher Product Satisfaction Guarantee Dominos guarantees satisfaction Your pizza is guaranteed to be hot, fresh, and great tasting when it arrives at your doorstep, other well replace your order or refund your money. 15-Minute Take-Away Guarantee Dominos guarantees youll receive your Take-Away orders within 15 minutes or well give you a RM10 off your next pizza purchase voucher Nett Pricing Dominos pricing is all inclusive. We do not add any extra charges for delivery. So what you see is what you pay. No surprises.